Chart the course to growth with actionable customer insights.

UX Research & Product Discovery partner for software, automotive and conversion.

I worked with Adam on an enterprise software project, a tough brief with complex requirements. Adam is passionate about everything digital and user experience (UX) which comes across in all of his work. He manages stakeholder groups extremely well and isn't afraid to challenge the client if he believes it is in their best interests.

Chief Commercial Officer, VoCoVo

Adam supported us through multiple rounds of UX research to help us better understand our online consumer journey. He listened to our objectives and used his expertise to guide us to refine these in order to create beneficial output. The resulting piece of insight has shaped our future thinking, has been used across the business and was delivered in a clear concise way. I would highly recommend working with Adam

Omnichannel Digital Lead, Volvo

Adam and his team undertook a key UX research project for Unite Students, under extremely tight deadlines. Not only did they work at pace and guarantee to deliver on schedule, the quality of the research and comprehension of our business were both exceptional.
We are very pleased with the output and the detailed level of insight gained.

UX and Design Manager, Unite Students

"We’ve worked with Adam and his team for 6 months now and have been over the moon with both their design skills, creative ideas and responsiveness. We look forward to seeing the product they have designed come to life shortly and are sure it will be a game changer for our business & the value we deliver to our customers"

CEO, Digivante

What we do

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Discover customer needs

We conduct generative research to help you solve the right problem by understanding your customers, their context and needs.

Increase effectiveness

We cut through the noise by conducting evaluative research and experiments to identify the most effective design.

Make it useful and usable

We usability test websites, software and prototypes. We'll make clear, actionable recommendations to ensure sure the design is usable and useful.

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Why Navigate UX?

Founded by Adam Babajee-Pycroft in 2019, our team is driven by a passion for design and a commitment to helping our clients understand their customers' needs, design the right products, and ensure they are useful and usable.

With 17 years of experience in user-centred design and research,

Adam has a proven track record of delivering results for clients who are known for their exceptional customer focus, including Volvo, BMW, MINI, Rolls-Royce Motor Cars, Jaguar, National Trust, Unite Students, Digivante, Hotstats, and Nationwide.

At Navigate UX, our goal is to help our clients achieve success by providing expert guidance and support throughout the design and research process. We assemble teams of experienced and capable specialists for each project, tailored to the specific needs of the client.

We are proud of the results we have achieved for our clients, including:

A UX overhaul of the National Trust's online shop resulted in a 28% increase in revenue, a 21% increase in mobile conversions, and a win at the UK Ecommerce Awards 2020 (DIY, Home, Furniture & Interior Design eCommerce Website of the Year)

A discovery/user-centred design project led to a 68% increase in users entering the booking flow for this student accommodation provider.

A redesign of all UK dealer websites led to a 185% increase in leads and generated a 222% increase in website traffic. We have also worked with the BMW Group on the redesign of MINI's dealer websites in the UK, Rolls-Royce globally, and some work on the UK national website including multiple user research projects.

A new software application for recording shouts (call outs by volunteers at this national life saving charity) has helped track the rescue of 56,657 people since launch.

If you're looking for a partner who can help you understand your customers' needs, design the right products, and ensure they are useful and usable, look no further than Navigate UX. With our expertise and commitment to delivering results, we can help you achieve your goals and make your project a success.

Get in touch 

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